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KitchenAid’s strategy is one that maybe we should all live by—if it ain’t broke, don’t fix it. Remaining nearly unchanged since its introduction in 1914, KitchenAid’s stand mixer has become … Read More

The Maytag Man is one of the most enduring characters in American advertising, lonely because no one needs his help repairing a Maytag appliance. The Maytag brand, too, has endured—going … Read More

If you’ve ever shopped for a beauty product, you’ve probably heard of Sephora. The brand is known for its excellent rewards program, free birthday gifts, free samples, generous return policy, … Read More

At WIRED, we recommend a bunch of Nomad accessories for a variety of gadgets, such as your smartphone, tablet, earbuds, and smartwatch. But it can get expensive—it’s the price you … Read More

Taking a vacation is fun, once you get your toes in the sand. Though some people enjoy the process of researching and booking a trip, many people find it stressful … Read More

Chances are that when you google “mattress store near me,” one of the first results you will see is Mattress Firm. This brick and mortar titan carries both established mattress … Read More

OpenAI’s chief futurist, Joshua Achiam, notified colleagues on Tuesday that he is leaving the company later this month after nearly nine years, WIRED has learned. Achiam, who previously led a … Read More

Meta launched its inaugural AI image model from the Meta Superintelligence Labs on Tuesday, its effort to compete with the likes of OpenAI’s GPT Images 2.0 and Google’s Nano Banana … Read More

Like many others, I first used Instacart during the early days of the pandemic when it was a lifesaver. Literally. As the primary caretaker of my immunocompromised grandmother, I was … Read More

For far too long, purchasing sex toys was done in seedy stores on random roads off highways. Lovehoney wanted to change all that. With more and more people getting online, … Read More